Global GTM Package
Global GTM Package
Global GTM Package
Global GTM Package
Global GTM Package
Global GTM Package
Global GTM Package
Global GTM Package
Global GTM Package
Global GTM Package
Build a global revenue engine
that works all year
Build a global revenue engine that works all year
Skip the learning curve.
Scale faster with battle-tested global GTM experts.
Problem
Breaking into global markets?
Here's what's holding you back:
Breaking into global markets?
Here's what's holding you back:
01
02
03

High Effort, Low Quality Leads
Sent cold emails to 500+ prospects. Only three replied.
Why?
Why it fails
• 'Spray-and-pray' on generic lists
• Getting blocked by gatekeepers
• Using generic targeting (e.g., Revenue > $100M)
Re:catch
How we solve it
• Target prospects based on competitor usage, events, and recent funding.
• Get direct access to C-Suite decision-makers.
01
02
03

High Effort, Low Quality Leads
Sent cold emails to 500+ prospects. Only three replied.
Why?
Why it fails
• 'Spray-and-pray' on generic lists
• Getting blocked by gatekeepers
• Using generic targeting (e.g., Revenue > $100M)
Re:catch
How we solve it
• Target prospects based on competitor usage, events, and recent funding.
• Get direct access to C-Suite decision-makers.
Attract
Solution
Global Revenue, Low Risk, High Efficiency.
Global Revenue, Low Risk, High Efficiency.
We run two programs to help you:
We run two programs to help you:
Fill your pipeline (Attract), then close deals (Convert)
Fill your pipeline (Attract), then close deals (Convert)
Attract
Build Your Pipeline
Build Your Pipeline
From Lead prospecting to Meeting confirmations
From Lead prospecting to Meeting confirmations
#Precision targeting for high-intent accounts
#Precision targeting for high-intent accounts
#LandingPage
#LandingPage
#Content
#Content


Convert
Win More Deals
Win More Deals
From Meeting prep to Live coaching
From Meeting prep to Live coaching
#Sales Script
#Sales Script
#Sales Deck
#Sales Deck
#Call shadowing
#Call shadowing


Attract
Where are you today?
Where are you today?
Steady stream of global leads. Weekly meetings with target buyers.
Occasional meetings, but it feels random. Just getting lucky.
No clue who to contact or where to start.
Steady stream of global leads. Weekly meetings with target buyers.
Occasional meetings, but it feels random. Just getting lucky.
No clue who to contact or where to start.
Or
Or
? Check out the programs below.
? Check out the programs below.
Attract
Attract
Identify and attract
qualified buyers
Identify and attract
qualified buyers


Strategic Consulting
Strategic Consulting
• Define your ICP and craft messaging that resonates in-market
• Define your ICP and craft messaging that resonates in-market
• Build a positioning strategy that works globally
• Build a positioning strategy that works globally
Landing Page Build
Landing Page Build
• High-converting pages built on proven frameworks for lead capture
• High-converting pages built on proven frameworks for lead capture
Lead Discovery
Lead Discovery
• Find high-intent prospects: competitor users, trade show attendees, recently funded companies
• Find high-intent prospects: competitor users, trade show attendees, recently funded companies
• Recieve lists of C-level and VP decision-makers
• Recieve lists of C-level and VP decision-makers
Meeting Setup
Meeting Setup
• Optimize your team's LinkedIn profiles to build buyer trust
• Optimize your team's LinkedIn profiles to build buyer trust
• Run automated sequences across LinkedIn + email
• Run automated sequences across LinkedIn + email
• Deploy high-performing copy with proven conversion rates
• Deploy high-performing copy with proven conversion rates
Convert
Where are you today?
Where are you today?
Solid sales process. Strong meeting-to-deal conversion.
Meetings go well, but always end with "we'll think about it."
Pitching in English feels awkward. Our value prop isn't landing.
Solid sales process. Strong meeting-to-deal conversion.
Meetings go well, but always end with "we'll think about it."
Pitching in English feels awkward. Our value prop isn't landing.
Or
Or
? Check out the program below.
? Check out the program below.
Convert
Turn meetings
into closed deals

Convert
Turn meetings
into closed deals
Convert
Turn meetings
into closed deals

Convert
Turn meetings
into closed deals
Deck & Script Development
Deck & Script Development
• Build pitch decks that resonate with Western buyers
• Build pitch decks that resonate with Western buyers
• Develop battle-tested English sales scripts
• Develop battle-tested English sales scripts
Sales Training
Sales Training
• Pitch to experts and get real-time feedback
• Pitch to experts and get real-time feedback
• Understand the psychology of Western buyers
• Understand the psychology of Western buyers
Live Call Shadowing
Live Call Shadowing
• Expert joins your first 1-2 calls and leads the conversation
• Expert joins your first 1-2 calls and leads the conversation
• Watch real-time deal strategy and progression
• Watch real-time deal strategy and progression
Process Build
Process Build
• Create a repeatable sales motion using Re:catch CRM
• Create a repeatable sales motion using Re:catch CRM
Specialists
Meet the Team
Meet the Team
Global GTM specialists who've scaled companies from APAC to North America.
Global GTM specialists who've scaled companies from APAC to North America.
Silicon Valley Unicorn Sales Leader | 15 Years Scaling Global
"The Attract and Convert programs were responsible for us entering the US market, generating leads and closing actual contracts!"
"The Attract and Convert programs were responsible for us entering the US market, generating leads and closing actual contracts!"
— Yong Choi, International Expansion at Aisum
— Yong Choi, International Expansion at Aisum


Troy Malone
Silicon Valley Unicorn Sales Leader | 15 Years Scaling Global
The Silicon Valley veteran who truly gets Asian markets. Led global expansion for 4 unicorns: Evernote, Weebly, mmhmm, Drata. Spent 15 years leading sales teams and closing $1M-$50M enterprise deals. Fluent in Korean.
No deck handoffs. Troy shadows your first call. Shows you real-time how to handle "What's the price?", flip "We'll get back to you" objections, and move deals forward.
Troy Malone
Silicon Valley Unicorn Sales Leader | 15 Years Scaling Global
The Silicon Valley veteran who truly gets Asian markets. Led global expansion for 4 unicorns: Evernote, Weebly, mmhmm, Drata. Spent 15 years leading sales teams and closing $1M-$50M enterprise deals. Fluent in Korean.
No deck handoffs. Troy shadows your first call. Shows you real-time how to handle "What's the price?", flip "We'll get back to you" objections, and move deals forward.
Former Head of Global Community at Asana | 20 Years B2B Positioning


"Joshua completely rewired our messaging. From 'Our tech is best-in-class' to 'Here's the business impact.' Buyer response flipped overnight."
— Marketing Lead, SaaS Company
Grew Asana's community from 0 to 25,000 ambassadors, scaled the forum to 700,000 members, and drove $94M+ in pipeline. Didn't just build community—built a revenue engine.
Before that, managed Evernote's 200M global users and developed messaging strategies across 50 countries. Now advises HeyGen, Grammarly, and other SaaS companies on GTM strategy and brand positioning.
Joshua Zerkel
Former Head of Global Community at Asana | 20 Years B2B Positioning
Grew Asana's community from 0 to 25,000 ambassadors, scaled the forum to 700,000 members, and drove $94M+ in pipeline. Didn't just build community—built a revenue engine.
Before that, managed Evernote's 200M global users and developed messaging strategies across 50 countries. Now advises HeyGen, Grammarly, and other SaaS companies on GTM strategy and brand positioning.

"Joshua completely rewired our messaging. From 'Our tech is best-in-class' to 'Here's the business impact.' Buyer response flipped overnight."
— Marketing Lead, SaaS Company
Recommendation
Which program fits you?
Self-Check

Sales Pipeline Stabilized
· 10+ qualified meetings monthly
· 2-3 converting to deals
Self-Check

미팅 이후 병목 발생
· 리드 유입은 꾸준히 발생
· 미팅 이후 계약 전환율이 낮음
Self-Check

타깃·메시지 정의 미흡
· 리드 확보 채널 불명확
· 고객 관점 메시지 전달 어려움
Nice work. Keep scaling.
Consider standalone programs to strengthen specific areas.
Stop relying on luck. Check out Convert.
Need both wheels turning. Check out full Attract + Convert.
Self-Check


Sales Pipeline Stabilized
· 10+ qualified meetings monthly
· 2-3 converting to deals
Nice work. Keep scaling. Consider standalone programs to strengthen specific areas.
Nice work. Keep scaling. Consider standalone programs to strengthen specific areas.
Self-Check


Post-Meeting Bottleneck
· Leads coming in
· But meetings aren't converting
Stop relying on luck.
Check out Convert.
Stop relying on luck.
Check out Convert.
Self-Check


Unclear Target &
Message
· Lack of consistent lead sources
· Struggling to speak the
customer's language
Need both wheels turning.
Check out full Attract + Convert.
Need both wheels turning.
Check out full Attract + Convert.
Recommendation








